DuBike Baidu is not a car is a conceptual

In 2014, Baidu, music video and other Internet companies have joined the army of bicycle, 700Bike, BiCi and Zebra bicycle start-ups have become this "movement" of beach-goers, and Internet companies to "subversion of the traditional bicycle" spoil moves a little blood.

Baidu DuBike debut in November last year, amid speculation that the DuBike should be at the end of 2014 or early 2015 at the latest to launch. But since since November last year, about DuBike silent, no DuBike of any new developments in this "quiet" cannot help but raises behind Lenovo: DuBike what's wrong? Vera Bradley wholesale

Baidu is not a car, is a conceptual

Baidu Baidu internal self balancing vehicles with DuBike is two parallel projects were originally two concept products, self balancing vehicles were in fact more likely to "own" car, similar to the drone; and DuBike is an operating system.

In General, the Baidu hardware logic is to first work out concepts, prototypes, and final production of products. DuBike this is an example of the projects from about April 2014, the senior level of the concept of DuBike is said to have originated from the original Baidu: "we should let China's return to the Kingdom of bicycles. 」

In order to implement it, Baidu cooperation with Tsinghua University Academy of hand, DuBike in the end prototype launched in October last year. This bike is "intelligent" is mainly reflected in Baidu's two core products: Baidu and Google map of the brain.

DuBike in the beginning of the project, Baidu's in-house resources are in place, both in terms of team-building or funding are fully supported. But after the Spring Festival this year, DuBike project began there were some problems: Baidu's attitude changes, support for DuBike as before, even when the application's budget has been cut in half.

This is why in the last two months, the outside world began speculating about the DuBike project "die."

DuBike exist in name only?

Look at Baidu to launch hardware products, we will find Baidu is not Google focus 10/10 future product development and more focus on products in the 1-3.

A person close to Baidu's internal network reporter told Lei feng, many hardware termination is based on Baidu's top consideration. The intelligent hardware category range, long hardware development cycle (typically between 8-15 months), you don't see immediate profits in the short term. In addition, if the product was not ready will also affect "Baidu" brand.

DuBike first prototype in November last year, Baidu MOMENTS marketing event on public appearances and are not marketed, DuBike team is trying to through continuous product iterations to further improve the DuBike of capabilities and experience, helping to attract more people to pay attention to DuBike.

But for a hardware product, the superposition of any of the new features in hardware costs and will spend money on the development cycle and time, it is clear that this is not the normal rhythm of the hardware. This also reflects the Baidu does not follow the hardware polished product of thinking, thinking like a normal hardware is listed, the first generation of products marketed through iterative product listing.

In addition, Baidu's internal evaluation system for the DuBike team going nowhere fast. Because Baidu internal evaluation mechanism is linked to the employee's immediate benefit, if DuBike only millions of profits a year or less, is a risk for the DuBike team, unless profit can reach tens of. And Baidu on the DuBike business model is not clear, this can also be seen as DuBike was eventually "killed" one of the reasons.

DuBike project budget at a later stage, without sustained investment, commercial appeal is not clear and an internal evaluation system lead to DuBike cannot be committed to the project team members, therefore basically determined in Baidu's internal DuBike this item actually exists in name only.

DuBike is still "alive"? Vera Bradley cell phone case

While the fate of DuBike to an abrupt end, but some areas still continue to operate: it's possible the continuation of life through a partnership with giant.

In the second half of last year, Baidu IDL and giant's leisure brands Mo Mandun (MOMENTUM) entered into a collaboration, through cross-border cooperation and launch carrying DuBike bike.

Baidu cooperation with giant are mainly Chinese and other brand and influence, including the advanced vehicle manufacturing process and control for details. And Baidu on the cooperation is mainly responsible for core parts: vehicle concepts, algorithms, and combined with Baidu's business.

In the course of cooperation, giant puts on one condition: DuBike this scheme must be made within 6 months before you can work with other manufacturers, in an effort to keep the giant in the industry's leading. DuBike portable to other brands may need to take one or two months time on the bike fit.

Of course win like Baidu and giant, is supposed to be in the sales is not a problem, but because of low margins for bicycles, giant marketing costs are relatively high, so the bike the final price expected to be too low.

In addition, the DuBike in cooperation with the giant, almost no money to be made, while Baidu or follow the business model in the past: giant advertising on Baidu, Baidu's online advertising business for profit.

In order to give an explanation, DuBike still available

One of the senior people in the industry have said, Baidu internal concept of intelligent hardware products are focused on little ground, but there is no denying that Baidu is a giant BAT in the best effort of the hardware.

Recalling Baidu has launched the hardware products: Baidu easy mobile phone, shadow rods, small route, searched Baidu chopsticks, although eventually released, but mostly dismal sales, underwhelming. This reflects to some extent the Baidu does not understand the hardware, because the hardware products related to teaming, design, development, supply chain, budgeting, marketing, sales, after sales, such as a series of links, while Baidu's input in this area seem to be far from enough.

But at the current pace, Baidu and giant cross-border cooperation has come to end this bike probably will put on sale later this summer. Hope that this is not "after joy and left with a feather" scene.

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