Is like a spring Gale, come up in the night, thousands of trees or pear trees in bloom. This quatrain is probably China's best portrayal of the current mood of the video game industry. Almost a night, and game video associated of venture project of valuation are turned with somersault rub rub rub to rose: a, project half Qian to China cattle fork hand tour media of hat out financing no ignored, return video Raiders of really instead put himself of valuation report voted Hou 100 million dollars; b project a years Qian valuation is 40 million dollars of voted Hou, now has is 120 million dollars, also is voted Qian, a years within valuation turned has near 4 times times, is because its catch game video of this spring.
Let these items skyrocketed within a year on is Saif in a video to make money like Sequoia and King bought the whole track owners, they roared, by Twitch's success to a great extent in the former.
Twitch is, all under Google, three years ago, Twitch is a subproject under the Just.tv and has now become a YouTube star venture project had to spend $ 1 billion to buy.
Who are know, Twitch in China actually acclimatized, although YY live monthly tens of millions of of water proved in China subscription playing tours of mode is line have pass of, but has two problem is Twitch of China disciples are must face of, a is expensive of bandwidth costs (Twitch in United States is can himself built IDC of, in Celestial this which foreign are make indefinite, because information security and industry control), II is China competitive game of atmosphere formed also go.
But under the hot money, never losing the spoiler. OtterBox
First kill came in was rich with a-share listed companies background players: betta and flag. Alfy after the stop Hu from the b station a stop, to a standing position, do the fighting fish. Zhejiang media took the winger before winger directly battle flag.
Because it is backing a-share listed companies, therefore, betta and banners, two live player is a better than a big, two manufacturers to get jaw-dropping money, major money is also its weakest two points: one is to throw money on the bandwidth, the second is throwing money on the team. Bandwidth, a rough estimate is that two years is the investment of millions every quarter. On the team, two are constant arms race, has reached 3 million signing of the top-level teams every year, in addition, for some fans a number of players in the fighting fish flag, fighting fish flag into mechanism, in other words, this investment is tens of quarterly expenses.
But even with alpha support, betta now outside financing, burn like this who can't take it anymore.
In March this year, Twitch began to enter the tour started outside of the live video sharing, live so big is that putting wood in this area as well as broad market demand coupled with a case of the League of friends of Talkdata before, Flock, no less. This love is the most powerful, ShareSDK, travel shows and hand in mobile end users the largest media super fun to enter this field.
Broadcast operations, field need to accumulate more hand video sharing SDK requires potential energy at the channel port, need to be influential on the CP side, need offline have greater outreach capacity, needs to have power. But at the same time, hand video sharing SDK also requires an investment. Think about it, when you share recorded video you just can't share the YouTube platform, youku is to audit, an audit delayed the entire user experience is all wood, and have their own server, and all things entering the server link is expensive. Hand travel video sharing SDK this thing to do there we must face is the product itself, not too big, the user experience should be in place, for now, has released the SDK product volume is too large, these huge improvements in the user experience space.
This is enough to understand why love can get almost 1 time times higher than bettas valuations. Zuo Lin right Fox understands that because hand video sharing the things to be operating, the ability to take input and technology product end, Trinity than light throwing money at things more difficult, and more barriers.
Live and the SDK, a third school is content. Typical dust storm is a game set out ImbaTV,ImbaTV out what is not, a team valued at $ 20 million, but even so, Rob, innovation works thrown into a $ 4 million, Sequoia with a $ 2 million, it relates to the waves, strong BBC, demons and others relating to the appeal, but also because in a draught. Another genre is genre of video guide, 1006TV, super fun game media into this field, 17173 video in this market continues to splash on the game media, tour video is contested, theoretically at least one professional tour media does stand out, after all the media rely on the content for a living.
There is also a school service, is about video game and hand the competitive water bearers of this big market, not many players involved in this genre, but it is an area of grass-root entrepreneurs are most likely to find the opportunity.
Zuo Lin right Beaver optimistic about the following market segments:
1: hand Sports anchor brokerage. Around two or three lines of the wood have also entered the professional, but a professional candidate of potential players for brokerage business and talent service companies, the game host version can be understood as the company, after all, not every anchor can be as independent as the waves of the game portal, brokerage services around them, still have business to do.
2: a populist hand line the game. William Wei song WECG in the teacher always walk tall on international routes, has a chance. But even worse is the common events, such as cooperation with the CP open athletic clothing, like super fun Masters Series match.
3: hand the athletics community. Hand sporting media certainly has, but not as competitive community of hand odds the same bundle games, must have the professional semi-professional players playing together, quiet way.
Allow the neighborhood asking wood sets share sent + content + services players with it, really, uncle Zuo Lin is also participating in this sort of thing. As to why not to touch live, ahem, money more than silly come Uncle never touched, it's about a man bottom line, character pieces, but the bottom line centimeters taller than people. Under advertising, neighborhood if members also think that there are opportunities in this area and would like to get involved, you can contact Uncle Zuo Lin (app linjun1024), we can talk. OtterBox Note 4 Cases
Must pessimistic remind is that appears to be busy in this market, there are two big players end up once, may be decisive for the whole market: a live YY if imitation 100.COM split individually, the other is a QT, Tencent if modelled on Jingdong manipulation package to any of the players on the field will result in oligopoly.
Bubbles, surrounded by giant worth mentioning, the entire game video and competitive market in China after struggling for so long and finally like a wild lily has its own spring. Zuo Lin right Beaver trying to say is, compared to those who may be compared to the $ 1 billion the company's dream, together make a China tour started competitive can be rapid and orderly development of the soft environment is more precious, more exciting, more when we get old to have enough courage to look back at our bleak life in the past.
Lonely valleys, wild lily also has the spring. Video game in the Valley, tour spring sports.
(Article reproduced from: NetEase science and technology)
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