Ali was also going into the VR, relating to content and prodigal shopping. On March 17, Alibaba announced the creation of a virtual reality lab, and publishing their VR strategic planning.
Lab internal codename for the GM Lab, full name GnomeMagic Lab, inspired by world of Warcraft is good at invention of Goblin family. Laboratory was established after the first item is "Creator God" plan, with the goal of joint business build a 3D product library, virtual shopping experiences in the world.
Ali VR strategy consists of three aspects:
Buy+ plan: through the VR to build the future of the shopping experience;
Content: joint pictures, Ali Ali music, a VR content such as YouTube potato output standards, promoting high quality VR content outputs; VR Box Virtual Reality goggles VR Box
Sell hardware: relying on the world's largest e-commerce platform, build VR business, popularity accelerated VR equipment to help hardware manufacturers.
Ali layout in the VR/AR field, in the message released in February this year, Alibaba brought voted in secret AR Magic Leap c round of financing, financing a total of $ 794 million.
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